

Halloween
Past observance
Our logo puts on a playful costume for Halloween, with seasonal details inspired by the fun of dressing up and sharing a little surprise. It is a lighthearted celebration of imagination and…
The stories behind our logos
Small designs for the occasions, traditions and people we recognize.


Past observance
Our logo puts on a playful costume for Halloween, with seasonal details inspired by the fun of dressing up and sharing a little surprise. It is a lighthearted celebration of imagination and…


Observance underway
Living with diabetes can involve work that other people never see. This November logo recognizes that daily effort and the importance of understanding, practical support, and access to care…


Upcoming
Known as the festival of lights, Diwali carries different meanings across religious and cultural traditions. Our lamps and festive patterns offer a small expression of hope, renewal, and th…


Upcoming
We honor the people who have served in the U.S. armed forces and recognize the experiences they carry beyond their time in uniform. This restrained patriotic design expresses gratitude with…


Upcoming
Our autumn design makes room for gratitude, generosity, and the people who help us feel connected. Thanksgiving can hold different meanings across families and communities. As we appreciate…


Upcoming
The busy holiday shopping season depends on people: shop owners, staff, delivery teams, and the customers who keep local businesses going. Our playful Black Friday design gives a nod to tha…


Upcoming
On December 1, we remember lives lost to AIDS-related illness and stand with people living with HIV. The red ribbon is a sign of solidarity, care, and a commitment to challenge stigma. Our …


Upcoming
8 designs for this observance
Hanukkah is a Jewish festival of rededication observed over eight nights and days. Our series adds a light with each evening’s design, alongside the helper light, to honor that familiar tra…


Upcoming
For Christians, Christmas celebrates the birth of Jesus. It is also a season of generosity and gathering for many people. Santa and his reindeer pass our logo as snow settles on the letteri…


Upcoming
A new year offers a moment to appreciate what carried us here and imagine what we can build next. Our celebratory logo welcomes fresh possibilities with a little sparkle. We are grateful fo…