The stories behind our logos

Seasonal logo collection — 2027 | Tekmyster

Small designs for the occasions, traditions and people we recognize.

National Diabetes MonthNational Diabetes Month

National Diabetes Month

Upcoming

Living with diabetes can involve work that other people never see. This November logo recognizes that daily effort and the importance of understanding, practical support, and access to care…

Veterans DayVeterans Day

Veterans Day

Upcoming

We honor the people who have served in the U.S. armed forces and recognize the experiences they carry beyond their time in uniform. This restrained patriotic design expresses gratitude with…

ThanksgivingThanksgiving

Thanksgiving

Upcoming

Our autumn design makes room for gratitude, generosity, and the people who help us feel connected. Thanksgiving can hold different meanings across families and communities. As we appreciate…

Black FridayBlack Friday

Black Friday

Upcoming

The busy holiday shopping season depends on people: shop owners, staff, delivery teams, and the customers who keep local businesses going. Our playful Black Friday design gives a nod to tha…

World AIDS DayWorld AIDS Day

World AIDS Day

Upcoming

On December 1, we remember lives lost to AIDS-related illness and stand with people living with HIV. The red ribbon is a sign of solidarity, care, and a commitment to challenge stigma. Our …

Hanukkah — Eight Nights of LightHanukkah — Eight Nights of Light

Hanukkah — Eight Nights of Light

Upcoming

8 designs for this observance

Hanukkah is a Jewish festival of rededication observed over eight nights and days. Our series adds a light with each evening’s design, alongside the helper light, to honor that familiar tra…

ChristmasChristmas

Christmas

Upcoming

For Christians, Christmas celebrates the birth of Jesus. It is also a season of generosity and gathering for many people. Santa and his reindeer pass our logo as snow settles on the letteri…

Columbus Day — Archive DesignColumbus Day — Archive Design

Columbus Day — Archive Design

Alternate design

This archive preserves a nautical design created for the federal Columbus Day observance. It also offers a chance to look beyond a familiar holiday image and learn from a fuller account of …

Indigenous Peoples’ DayIndigenous Peoples’ Day

Indigenous Peoples’ Day

Alternate design

Indigenous Peoples’ Day recognizes the diversity, continued presence, and contributions of Indigenous peoples. Our landscape-inspired design is an invitation to listen to Native voices and …